A new chance for interior decoration industry

In the past three years of the epidemic, due to the economic downturn, regulation of the real estate market, and insufficient consumption, the entire interior decoration building materials industry has not been considered prosperous. With the opening up of the epidemic at the end of 2022 and the newly issued favorable policies in 2023, the overall interior decoration market began to recover, and the building materials industry continued to recover.

According to data from the China Building Materials Circulation Association, the National Building Materials and Interior Decoration Prosperity Index (BHI) was 95.62 in January, an increase of 6.69 points compared to the previous month. The sales volume of building materials and interior decoration stores above designated size in China in January was 78.395 billion yuan, an increase of 9.15% compared to the previous month. Even under the influence of traditional winter off-season and Spring Festival holiday, BHI still rose month on month, indicating that the national building materials and home furnishing market is accelerating its recovery.

In the past, the interior decoration market and building materials industry mainly relied on offline sales channels, with physical stores and interior decoration stores being the focus. Previously, due to the impact of the epidemic, the entry rate of traditional stores was decreasing, and various channels such as the internet became a new focus. With the end of the epidemic and the opening up, the physical market will resume its glory, but this does not mean that other channels become unimportant. On the contrary, expanding sales channels from multiple directions to obtain more customer traffic is the key to a company's success.

The improvement of the external environment and positive internal changes may bring about a turning point in the industry. For ZGYZJM, it is even more important to identify its own positioning in the constantly changing industry trends, select suitable platforms for cooperation, and achieve maximum value in order to obtain deterministic increments.

Trunking sales rely on physical stores, large orders, and online sales, each of which has its own importance. The digital development of live streaming sales, overseas trade, and industries is becoming increasingly fierce, and sales channels are becoming more diverse. How similar are digital sales and physical sales? Digital stores and complete digital business processes are the key points. This includes digital value of products and services, digital supply chain, digital customer links, digital marketing, and market management, among others. Systematic digital construction can not only enhance the interaction between enterprises and users, more accurately locate target groups, but also break through information barriers throughout the entire chain, forming a virtuous loop of efficient collaboration, cost reduction and efficiency increase.

In this fiercely competitive environment, ZGYZJM should strive to move forward, build complete and convenient online stores, incorporate multiple convenient channels as much as possible, and provide more convenience for itself and customers.